About Cleomail
We think email deserves to be wanted.
Cleomail is a small, independent project with one stubborn belief: the inbox isn’t dead, most emails are just written badly. This is the story of why we started, where the name comes from, and who’s behind it.
How it started
An inbox full of emails that beg.
“Don’t miss out.” “Last chance.” “Just checking in.” Every morning, the same pleading tone, and every morning, the same reflex: select all, delete.
But a few emails never got deleted. A founder’s personal note. A pricing email that made us laugh. An unsubscribe message so charming we stayed. They didn’t shout. They didn’t beg. They made us curious, and we read every word.
So we started collecting them, then taking them apart. Why did this subject line work? Why did that opener feel like a friend? After 1,000+ of the world’s best brand emails, the pattern was obvious: great emails are built on plain human psychology, and almost nobody has time to learn it.
Cleomail is what we wished existed. You bring a rough idea. It finds the emails that already won people over in a similar moment, and writes yours with the psychology that made them work.
Why “Cleomail”
Named after history’s most famous persuader.
Cleopatra is remembered for her beauty, but the ancient writers who described her said something more interesting. Plutarch wrote that her looks were not, in themselves, incomparable. It was her conversation that was irresistible: her wit, her voice, the way she spoke to each person in their own language.
She won people over with words. That’s exactly what a great email has to do, with no face, no voice, and about three seconds of attention. So we named it after her: Cleo, for the charm. Mail, for where it happens.
What we believe
A few things we feel strongly about.
Words beat volume.
One email people wait for is worth more than ten they delete. We help you write fewer, better ones.
Psychology, not tricks.
Curiosity, trust, belonging, reciprocity. The same things that make people listen in real life. No fake urgency, no bait.
Your voice, not ours.
We study why great emails worked, then write something new that sounds like you. We never copy, and never hand your drafts to anyone else.
Honest by default.
In the product and on this page. If we don’t know something, or can’t say something, we’ll tell you that too.
Who’s behind it
A note from the founder.
FromThe founder <hello@cleomail.co>
ToYou
SubjectWhy there’s no name on this page
Hi,
You’d expect a photo and a name here. I’d like to give you both, and one day I will. For now, I can’t.
By day, I work at one of the biggest companies in the industry. Because of that role, I’m keeping my name separate from Cleomail for the time being. Nothing dramatic: just work commitments I take seriously. To be clear, Cleomail is my own independent project. It isn’t made by, connected to, or endorsed by my employer.
What I can tell you is why I care. I’ve seen great products get ignored because of forgettable emails, and a single well-written one change everything. Cleomail is my attempt to make that skill available to everyone, not just the brands who can afford a copywriter.
Being anonymous doesn’t mean being distant. Every email to hello@cleomail.co comes straight to me, and I read every one. Ask me anything, and I’ll answer honestly, even when the answer is “I can’t say yet.”
Thanks for being here this early.
— The founder of Cleomail
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